Project Description

GREATER CUSTOMER INTELLIGENCE

A soft drink bottler with limited customer intelligence needed to better understand their customers in order to influence future marketing & promotional efforts.

PROJECT OVERVIEW

A soft drink bottler with limited customer intelligence needed to better understand their customers in order to influence future marketing & promotional efforts.

This objective required extracting intel from customer data trapped in disparate legacy and production e-commerce/enterprise resource planning (ERP) systems.

Existing customer data was limited to basic demographics and did not provide marketing with the buyer persona to understand customer affinities, psycho graphics, etc.

SERVICES USED THIS PROJECT

Our Approach

Our team approached these objectives by performing data discovery to determine the value of existing data for the intended purpose, assessing data blending requirements, determining data gaps, establishing next steps to enhance data & determine visualization requirements.

Results

King Innovative compiled, enhanced and validated data from multiple disparate systems into a single 50k record data-set. The result gave marketing individual customer demographic & psychographic intel such as: age, sex, interests, profession, household status home ownership & more. As well as, the ability to identify look-alike opportunity groups, begin developing a customer intelligence database, more easily leverage geo-targeting or further innovate using socio-economic intel.

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PROJECT MIX

Digital Innovation 23%
Data Enhancement 56%
Data Transformation 0%
Data Visualization 21%
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WHY KING INNOVATIVE?

King Innovative maximizes your ability to gain, consume and move critical information more quickly between people & systems. Transform your business or services by replacing outdated or manual processes with innovative automated digital workflows.

Digital Innovation

Utilizing technology to innovate processes that transform internal & external customer experiences.

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Data Enhancement

Enriching existing customer, market & company data with missing information to enhance existing intel.

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Data Transformation

Transforming data from disparate sources to gain previously unavailable customer, market or company intel.

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Data Visualization

Visually communicating insights within data through interactive, graphical representations.

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DIGITAL INNOVATORS ON SLACK

The most innovative ideas often happen when like-minded people come together. “DIG” (digital innovators group) on Slack provides a place for forward thinkers to collaborate, share with & learn from others.

ADVANCE YOUR EFFORTS

Do you need to move a project forward or bring an idea to life? Start a discussion today.

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OFFICE PHONE

262.278.0308

OFFICE HOURS

8:00am – 5:00pm CST

AVAILABLE

Monday – Friday

OFFICE PHONE

262.278.0308

OFFICE HOURS

8:00am – 5:00pm CST

AVAILABLE

Monday – Friday