Project Description

DEEPER CUSTOMER RELATIONSHIPS

The marketing department for a manufacturer of business-to-business products sought to deepen their customer relationships beyond the single point of contact.

PROJECT OVERVIEW

The marketing department for a manufacturer of business-to-business products sought to deepen their customer relationships beyond the single point of contact.

They were successful in engaging their primary point of contact’s alternate contact, as directed by the POC’s out-of-office instructions.

Marketing needed a way to easily transform information from roughly 10k out-of-office replies received each month, into actionable intel.

SERVICES USED THIS PROJECT

Our Approach

Our team approached Marketing’s objective by reviewing a sampling of customer replies to determine the feasibility of creating an automated process to isolate replies with appropriate contact information.

Results

King innovative created an automated solution, capable of high volumes, to monitor marketing’s mail store for specific communications, transform appropriate unstructured contact information into structured data which can be easily filtered, sorted and acted upon by the marketing communications team.

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PROJECT MIX

Digital Innovation 58%
Desktop Automation 16%
Workflow Accessibility 0%
Data Enhancement 26%
Data Visualization 0%
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WHY KING INNOVATIVE?

King Innovative maximizes your ability to gain, move & consume critical information more quickly between people & systems. Transform your business or services by replacing outdated or manual processes with effective digital workflows.

Digital Innovation

Transforming internal & external customer experiences through innovative digital processes.

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Workforce Multiplier

Empowering people to achieve greater results & add greater value by focusing on higher-value activities.

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Desktop Accessibility

Supporting upward mobility for people who are blind or visually impaired by improving workflow accessibility.

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Data Enhancement

Enriching & transforming customer, market & company data from disparate sources to gain greater intel.

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Data Visualization

Visually communicating insights within data through interactive, graphical representations.

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DIGITAL INNOVATORS ON SLACK

The most innovative ideas often happen when like-minded people come together. “DIG” (digital innovators group) on Slack provides a place for forward thinkers to collaborate, share with & learn from others.

ADVANCE YOUR EFFORTS

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OFFICE PHONE

262.278.0308

OFFICE HOURS

8:00am – 5:00pm CST

AVAILABLE

Monday – Friday

OFFICE PHONE

262.278.0308

OFFICE HOURS

8:00am – 5:00pm CST

AVAILABLE

Monday – Friday