FOOD FOR THOUGHT
“Alternate perspectives provide the multiple camera angles needed to more clearly understand the bigger picture.” ~ Bill King, President
LATEST ARTICLES
The following articles provide “food for thought” across a range of digital innovation topics. Please do not hesitate to re-post, share or use as discussion starters.
Data First Approach Transforms Marketing
Traditional marketing planning takes a systematic approach to identifying strengths, opportunities, weaknesses, threats and the activities needed to meet key objectives. This approach [...]
What can Marketing Mix Modeling do for you?
Marketing mix modeling is an analytical approach that uses data and technology to quantify the sales impact of various marketing activities on overall strategy. These learning's are t [...]
Stage Performance is Key to Marketing Success
Today's faster paced business requires you to do more with less. Meanwhile, marketing complexity continues to increase. Limited resources mean that every effort must be more intention [...]
Forecasting is Key to Marketing Budgeting
As the calendar draws to a close thoughts turn to developing the coming years goals, objectives, revenue expectations and budgets How do you ensure that you will achieve revenue goals [...]
Marketing Tech Exposes Systems Inefficiencies
The primary role of technology in any area of your business is to improve the output of that department - more efficient operations, leads in marketing, revenue from sales, etc. Any s [...]
Effective KPI’s Modify Marketing Behavior
Highly effective marketing efforts move buyers through the buying process on their terms while less effective efforts attempt to move the buyer on the sellers terms - this is no secre [...]
DIGITAL INNOVATORS ON SLACK
The most innovative ideas often happen when like-minded people come together. “DIG” (digital innovators group) on Slack provides a place for forward thinkers to collaborate, share with & learn from others.
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OFFICE PHONE
262.278.0308
OFFICE HOURS
8:00am – 5:00pm CST
AVAILABLE