FOOD FOR THOUGHT

What is modeling & does it play a role in Marketing? Modeling is the process of creating data models which analyze data to produce the intel needed to answer difficult questions. [...]

Traditional marketing planning takes a systematic approach to identifying strengths, opportunities, weaknesses, threats and the activities needed to meet key objectives. This approach [...]

Marketing mix modeling is an analytical approach that uses data and technology to quantify the sales impact of various marketing activities on overall strategy. These learning's are t [...]

Today's faster paced business requires you to do more with less. Meanwhile, marketing complexity continues to increase. Limited resources mean that every effort must be more intention [...]

As the calendar draws to a close thoughts turn to developing the coming years goals, objectives, revenue expectations and budgets How do you ensure that you will achieve revenue goals [...]

The primary role of technology in any area of your business is to improve the output of that department - more efficient operations, leads in marketing, revenue from sales, etc. Any s [...]