FOOD FOR THOUGHT
“Alternate perspectives provide the multiple camera angles needed to more clearly understand the bigger picture.” ~ Bill King, President
LATEST ARTICLES
The following articles provide “food for thought” across a range of digital innovation topics. Please do not hesitate to re-post, share or use as discussion starters.
Developing Analytics Excellence
Creating an environment that drives organizational efficiency requires more than tools and technology. It requires definition, learning from others, mitigating risk, understanding what [...]
How will you use Desktop Workflow Automation?
As the name implies, desktop automation reduces or eliminates human intervention in manual workflows. Also referred to as Robotic Desktop Automation, (RDA) defines decision criteria, [...]
What does ETL have to do with Marketing?
IT professionals have been dealing with ETL for decades but what does it have to do with marketing? One of Marketing's fundamental responsibilities is to listen to the voice of the cu [...]
How Culture Drives Marketing Data Science
When you think of business and marketing data science you typically think of reporting functions within business systems or analytic applications - but, is there be more to it? Does d [...]
Analytics vs Data Science – What’s The Difference?
It is easy to understand why data-driven marketing is quickly becoming the status quo, but do you need analytics or data science to be successful - that depends on what questions you [...]
Consequences of Predicting Customer Churn
Customer churn, also known as customer turnover or attrition, is the loss of customers. Some consider customer churn rate to be a key indicator of current and future business health b [...]
DIGITAL INNOVATORS ON SLACK
The most innovative ideas often happen when like-minded people come together. “DIG” (digital innovators group) on Slack provides a place for forward thinkers to collaborate, share with & learn from others.
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OFFICE PHONE
262.278.0308
OFFICE HOURS
8:00am – 5:00pm CST
AVAILABLE