FOOD FOR THOUGHT

IT professionals have been dealing with ETL for decades but what does it have to do with marketing? One of Marketing's fundamental responsibilities is to listen to the voice of the cu [...]

When you think of business and marketing data science you typically think of reporting functions within business systems or analytic applications - but, is there be more to it? Does d [...]

It is easy to understand why data-driven marketing is quickly becoming the status quo, but do you need analytics or data science to be successful - that depends on what questions you [...]

Customer churn, also known as customer turnover or attrition, is the loss of customers. Some consider customer churn rate to be a key indicator of current and future business health b [...]

Customer segmentation is the process of dividing a broad customer base into smaller segments based on shared characteristics in order to identify high yield groups that are likely to [...]

What is modeling & does it play a role in Marketing? Modeling is the process of creating data models which analyze data to produce the intel needed to answer difficult questions. [...]